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Santa Cruz Together is a diverse coalition of neighbors, leaders, and organizations who have come together to advocate for forward-thinking policies and people that protect our quality of life and Santa Cruz's vibrant character.

We successfully defeated Measure M because it would not make Santa Cruz more affordable for the majority but instead lead to fewer rental properties and more owner occupied property.   Measure M was a bad public policy that would have made the affordable housing shortage worse.

Now we find we need to be vigilant against poorly thought out ordinances that will impact Santa Cruz negatively.   For example, the new transitional encampment and safe parking programs ordinance proposes to locate new homeless encampments with quiet neighborhoods and even potentially near Westlake Elementary school.   Homelessness is a serious problem that other cities solve with shelters and transitional housing, not new encampments that increase public health risks for everyone in the community. Sign up for email updates to help us advocate against reckless City policy.


Local Leaders Who Spoke Out Against Measure M:

"I cannot support legislation that will eliminate rentals, discourage construction of new rentals, protect problem rentals, reduce housing options for families and make housing more scarce and expensive for the majority of renters." Former Santa Cruz City Mayor Terrazas

“As someone working hard to greatly increase the amount of new affordable housing we create in Santa Cruz, I am saddened that the specific rent control measure being pursued in Santa Cruz is one that would prevent new rental housing from being built. We absolutely need to vote this measure down." - Sibley Simon, President, New Way Homes

“This measure will harm our quality of life: our already sttetched city budget will need to cut millions of dollars which are needed for critical city services in order to fund this unnecessary bureaucracy.” Pamela Comstock, former Santa Cruz City Council Member

“There is little evidence suggesting that Rent Control is an efficient or equitable way to address housing affordability. In fact, it is likely that Rent Control in Santa Cruz would protect a small minority of current renters, while exacerbating the problem of affordable housing for the majority of current and future renters.” - Jesse Cunha, Professor of Economics