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The Majority of voters rejected the Santa Cruz Rent Control Measure M

The vast majority of voters recognized that laws like Measure M lead to dramatically fewer rentals and even higher rents. Proposition 10 was also defeated in the election. This means that California state law requires keeping rent unlimited on single family homes and condos. State law also mandates unlimited rent for all vacant rentals.

Voters opposed making the end-date of rental contracts unenforceable.  Ordinary homeowners did not want to lose control over their own homes.  Voters oppose laws that protects problem rentals while making the affordable housing shortage worse.


Local Leaders Speak Out Against Measure M:

"I cannot support legislation that will eliminate rentals, discourage construction of new rentals, protect problem rentals, reduce housing options for families and make housing more scarce and expensive for the majority of renters." Santa Cruz City Mayor Terrazas

“As someone working hard to greatly increase the amount of new affordable housing we create in Santa Cruz, I am saddened that the specific rent control measure being pursued in Santa Cruz is one that would prevent new rental housing from being built. We absolutely need to vote this measure down." - Sibley Simon, President, New Way Homes

“This measure will harm our quality of life: our already sttetched city budget will need to cut millions of dollars which are needed for critical city services in order to fund this unnecessary bureaucracy.” Pamela Comstock, former Santa Cruz City Council Member

“There is little evidence suggesting that Rent Control is an efficient or equitable way to address housing affordability. In fact, it is likely that Rent Control in Santa Cruz would protect a small minority of current renters, while exacerbating the problem of affordable housing for the majority of current and future renters.” - Jesse Cunha, Professor of Economics