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A Majority Of Voters Rejected The Santa Cruz Rent Control Measure M

But the Santa Cruz City Council is moving to implement it anyway!  They have already adopted one and are considering another of two new ordinances implementing much of what was in Measure M, including unenforceable lease end dates and the right to move in relatives/partners without landlord approval up to high occupancy levels.

The vast majority of voters recognized that laws like Measure M lead to dramatically fewer rentals and even higher rents. Voters opposed making the end-date of rental contracts unenforceable.  Ordinary homeowners did not want to lose control over their own homes.  Voters oppose laws that protect problem rentals while making the affordable housing shortage worse.

Please join us in a new effort challenging the proposed extreme Just Cause For Tenant Evictions ordinance.  Although purported to be temporary, it is clear the council majority intends for it to become the baseline model for permanent implementation.  The community voted no on this once, we need to make our voices heard again.


Local Leaders Who Spoke Out Against Measure M:

"I cannot support legislation that will eliminate rentals, discourage construction of new rentals, protect problem rentals, reduce housing options for families and make housing more scarce and expensive for the majority of renters." Former Santa Cruz City Mayor Terrazas

“As someone working hard to greatly increase the amount of new affordable housing we create in Santa Cruz, I am saddened that the specific rent control measure being pursued in Santa Cruz is one that would prevent new rental housing from being built. We absolutely need to vote this measure down." - Sibley Simon, President, New Way Homes

“This measure will harm our quality of life: our already sttetched city budget will need to cut millions of dollars which are needed for critical city services in order to fund this unnecessary bureaucracy.” Pamela Comstock, former Santa Cruz City Council Member

“There is little evidence suggesting that Rent Control is an efficient or equitable way to address housing affordability. In fact, it is likely that Rent Control in Santa Cruz would protect a small minority of current renters, while exacerbating the problem of affordable housing for the majority of current and future renters.” - Jesse Cunha, Professor of Economics